MuchBetter

Brief: Develop the brand system for Fintech company MuchBetter.  This included a font rehaul, icon imagery, and most importantly differentiating the sub-brands. There needed to be a distinction between Consumer, Corporate and Banking Business Products. Orange was the existing brand colour and was fun and approachable for the B2C area of the brand. We then chose complimentary shades of blue for the B2B sub-brands as blue is often used in the tech sector as it conveys trust and authority.